Mike Fried STRATEGIC GROWTH & OPERATIONS
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Lulu's

Lulu's is a family-owned gift retail boutique with a loyal local customer base and, despite being a mature business, has real growth potential. When I came in, the business was running on instinct: no clean inventory data, no financial visibility, and back-office processes that were consuming owner time that should have been spent on the business itself.

Five months in, I have built the operational and financial infrastructure from the ground up: a custom inventory categorization system, a purpose-built purchase order automation application, an integrated reporting stack connected to the POS, and a cash flow model that identified a critical funding gap two months before it would have become a crisis. The result: owners avoided having to choose between injecting $100,000 of personal capital or taking on debt at $15,000 in interest, 40 hours returned to the team every month, and a business that can now see itself clearly for the first time.

5 Months In · Ongoing

$100K
Owner Capital Injection Avoided
40 hrs
Returned Monthly
25 days
Inventory Reduction
0-95%
Inventory Categorized

Impact by Work Stream

Select a work stream to explore the detail

Cash flow crisis identified 2 months early

Finance

Finance

Before

None

No financial visibility. No bookkeeping tools integrated with POS.

After

Integrated Reporting

POS-connected. 13-week cash flow model. Budget. Live forecast.

Result

2 mo.

Early warning. Mitigation executed. Owners avoided injecting personal capital or taking on debt.

Owner cash injection avoided

$100,000

personal capital injection  ·  or $15,000 in debt interest

Budget discipline and a real-time forecast model meant owners never had to open their own wallets or take on debt.

Dead-weight costs identified and cut. Ownership aligned on stricter budget controls. Forecast model adjusts in real time as new data arrives.

Pricing matrix implemented: gross margin on the rise

Finance

Before

50%

Unstructured pricing. No matrix. Margins inconsistent across product lines.

Current

53%

Standardized pricing matrix in place. Data clarity and competitor analysis gave ownership the foundation to act.

Year-end target

57%

Gross margin target as pricing discipline compounds across the full product mix.

Baseline: 50% Year-end target: 57%
Current: 53%
Target: 57%

Clean COGS data made the problem visible. Ownership used that visibility, along with competitor pricing analysis, to build and implement a standardized pricing matrix. A 7-point margin improvement goes directly to the bottom line.

Inventory management: from invisible to measurable

Operations

Operations

Before

50%

Missing COGS. No categorization. No profitability or trend tracking possible.

After

95%

Categorized sales. Full schema and SOPs built. Data is now clean and usable.

Net result

-25 days

Inventory days on hand: 190 to 165.

Baseline: 190 days Year-end target: 125 days
Current: 165 days
Target: 125 days

Data-driven purchasing schedule now in place. Expected to reach 125 days on hand by year-end, steadily reducing tied-up working capital as inventory discipline compounds.

Back-office automation: 40 hours returned monthly

Operations

Before

Manual

No SOPs. Purchase orders handled ad hoc. High owner burden.

After

Custom PO app

Built personally from scratch. Automates full purchase order intake end to end.

Back-office SOPs developed alongside the tool.

Result

40 hrs

Saved monthly. 50% reduction in PO processing time.

Owner-operators are running operational tasks, not building the business. Systematizing back-office functions is how that changes.

Long-term strategy and succession framework

Strategy

Strategy

Initiative

Long-term strategy

Business succession plan in active development.

Initiative

Hiring priorities

Team structure redesigned for growth capacity and resilience.

Engagement status

Month 4

Ongoing. Strategic work expanding as operations stabilize.

The operational foundation is now stable enough to shift focus to where the business goes next, not just what's on fire today.

How It Unfolded

Five months of work, sequenced by priority

1
Month 1
Evaluation

Full diagnostic of operations, inventory, finances, and team. Building the map before touching anything.

2
Month 2
Inventory Management

Categorization schema and SOPs introduced. Started cleaning years of unstructured inventory data.

3
Month 3
Cash Flow Analysis

First real look at the financial picture. 13-week cash flow model built. Critical gap identified two months before it would have hit.

4
Month 4
Automation & Pricing

Custom purchase order application built and deployed. Clean COGS data enabled ownership to implement a standardized pricing matrix, moving gross margin from 50% to 53%.

5
Month 5
Long-Term Strategy

Operational chaos under control. Focus shifting to succession planning, team structure, and where the business goes next.

Rest of Year
Goal
Financial Systems & Controls

Implement modern bookkeeping infrastructure and reporting controls that give ownership real-time visibility into the business.

Goal
Team Development

Build a more capable, driven team. Reduce the operational burden on owners so they can focus on the business, not just running it.

Goal
Sales Growth Strategy

With operational chaos behind us, work with ownership to develop and execute a strategy for meaningful revenue growth.